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Listening Blog

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      The brand I choose to do was Spirit Airlines. Spirt Airlines is mostly taking bad comment and reviews with a good rating in the mix every once and a while.  Average rating of 1.2 stars on Consumer Affairs. with over 2,500 reviews of 1-star compared to 61 5-star reviews. Spirit stood out to me not only for their bad reviews but how cheap they are compared to others. And I wanted to get down to the bottom of whenever the reviews are actuated or not.     Spirit's value proposition is really focused on one thing around others. They take pride in how affordable their prices are, compared to others ($54 for a one way for spirit, and $135.07 for a one way for delta).  Along with having discounts and promotions more often. And getting their passengers from point A to point B without adding extra cost to passengers.       The comments that have seen latest on Spirit's Instagram was mostly positive with the first two being the only nega...
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Marketing Blog, State Farm

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       State Farm not going to be in any Superbowl commercials is very interesting to me. I'm a big football fan and watching the Superbowl is a must for me. Not only the game but also the commercials. The commercials are usually super funny, and it takes away from the fact that the seahawks aren't in it. It's sad to see state farm in the commercial game because they are usually my favorite one to watch.            In the article it states how State Farm is not going to be in any commercials after they cancelled 72 thousand peoples in the last year. And to avoid facing backlash for what has happened in California. State Farm released a statement saying that they full focus on helping people in California or not. State Farm not showing up in any commercial might let them slide through the radar and be able to build back up customer relationships and support.      State Farm value proposition is on how they are reliable...
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Getting to know me!

       I was born in Tennessee, and moved into Oregon during my third grade year, and now is currently living in Albany. I choose to do marketing to live a comfortable life when I retire. I choose to be apart of this class because I though it would something cool to learn and something I would enjoy.     I am planning on doing a business major, going for sport marketing type deal. The marketing aspect of commercials and ads have always intrigued me. I wanted to learn how marketers are able to create ads and commercials that can peak people's interest. In my spare time I like to play basketball, not in super completive way anymore. I'm a Washington State Cougar fan for football and basketball. I also like to cook.
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